![Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief](http://d1j19yvx1huxho.cloudfront.net/thumbs/1c40c_0001.png)
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
![If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington](https://i.ytimg.com/vi/koPmuEyP3a0/maxresdefault.jpg)
If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington
![Piers Morgan in furious clash with Good Morning Britain guest over new Gillette ad showing 'toxic men' | The Sun Piers Morgan in furious clash with Good Morning Britain guest over new Gillette ad showing 'toxic men' | The Sun](https://www.thesun.co.uk/wp-content/uploads/2019/01/DD-COMPOSITE-BBQ.jpg)
Piers Morgan in furious clash with Good Morning Britain guest over new Gillette ad showing 'toxic men' | The Sun
![Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times](https://media.washtimes.com/media/image/2019/01/14/Gillette_shaving.jpg)
Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times
![Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online](https://i.dailymail.co.uk/1s/2019/01/15/17/8559170-0-image-a-3_1547572081487.jpg)
Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online
![Gillette: get woke, go broke? How Gillette's "woke" advertisement stifled their parent company's growth - Jody Bruchon Gillette: get woke, go broke? How Gillette's "woke" advertisement stifled their parent company's growth - Jody Bruchon](https://www.jodybruchon.com/wp-content/uploads/2019/05/PG-growth-before-and-after-Gillette-ad.png)
Gillette: get woke, go broke? How Gillette's "woke" advertisement stifled their parent company's growth - Jody Bruchon
![Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief](https://asset-cdn.campaignbrief.com/wp-content/uploads/2019/08/02093239/Gillette-Best.jpg)
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
![Men threaten to boycott Gillette over new #MeToo-inspired 'woke' advert that aims to stop 'toxic masculinity' | The Sun Men threaten to boycott Gillette over new #MeToo-inspired 'woke' advert that aims to stop 'toxic masculinity' | The Sun](https://www.thesun.co.uk/wp-content/uploads/2019/01/NINTCHDBPICT000461920742.jpg)
Men threaten to boycott Gillette over new #MeToo-inspired 'woke' advert that aims to stop 'toxic masculinity' | The Sun
![SJW GILLETTE DESTROYS ITSELF with viciously stupid anti-Male advertisement! GET WOKE GO BROKE! - YouTube SJW GILLETTE DESTROYS ITSELF with viciously stupid anti-Male advertisement! GET WOKE GO BROKE! - YouTube](https://i.ytimg.com/vi/tQYoPBSEY9Y/hqdefault.jpg)
SJW GILLETTE DESTROYS ITSELF with viciously stupid anti-Male advertisement! GET WOKE GO BROKE! - YouTube
![Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian](https://i.guim.co.uk/img/media/efa2175237c4d062e6e539a3be9714f2faf1f1d3/23_0_1200_720/master/1200.jpg?width=445&dpr=1&s=none)